The newsletter has gained new acceptance in the modern marketing and sales business. Principally we differentiate between two types of recipients:
Newsletter for existing customer
This newsletter informs existing customers about the latest products, releases, seminars, or training opportunities. With top news and helpful information, you generate confidence and retain the loyalty of your customers. Studies show that many customers are not informed about the complete portfolio offered by their suppliers! This is how an important customer potential remains untapped! Valuable and otherwise easily acquired additional business is thus lost.
Newsletter for prospective customers
A newsletter for designed for prospective customers and consumer, will generate valuable leads. Although often investors’ decisions are unexpectedly changing, but as we all know forbearance is not acquittance. With a newsletter, your potential customer will keep you in mind, and become familiar with your company’s image and strong communication skills.